Computerise and Automate business
Comp-U-Graphics
Engineering Sales & Service Corporation is a leading name in the Fire Fighting Services domain, known for delivering high-quality products and prompt after-sales support. With a growing number of customers and increasing service demands, the company sought a robust CRM to streamline its operations and future-proof its business.
Challenges Faced
Before Sangam CRM came into the picture, the team was dousing more internal fires than external ones. Here's what they faced:
Scattered Leads, Missed Deals
Cluttered
Product Master
Complex Quotation Tracking
Warranty & Guarantee Woes
AMC Tracking Is
A Mess
Disorganized Complaint Handling
Struggled to manage inquiries from multiple B2B portals without a centralized system
Organizing products by brand, category, and sub-category was becoming overwhelming
Lacking a standard method to create, send, and track quotations tied to active deals
Faced difficulty tracking warranty/guarantee terms for sold products
The lack of a structured process for tracking and renewing AMCs led to frequent errors
Complaints from multiple sources weren’t getting captured in one place
The Follow-Up Blackhole
Missed follow-ups cost them revenue and affected customer satisfaction
Untracked Field Activities
Sales and service teams' customer visits lacked proper visibility and clear tracking
Untracked Field Expenses
​Service engineers’ site visit costs were neither documented nor reviewed or analyzed
Reports and Insights Missing
​Sales and service metrics could not be measured due to missing dashboards and reports
Delayed Client Interaction
Unable to run WhatsApp campaigns for marketing or service updates
Our Solution: Implementing Enjay CRM
Comp-U-Graphics implemented a comprehensive Enjay CRM solution tailored to Smartpower’s needs. The focus was on streamlining lead capture, field service tracking, customer communications, and complaint resolution.
Key Features Implemented
All-In-One
Inquiry Funnel
Integrate IndiaMart with CRM to gather and manage all inquiries from a single platform
Complaint Consolidation
All complaints—from email to WhatsApp—captured and managed in a single module
Bulk Promotional Campaigns
Create, schedule, and send WhatsApp campaigns straight from the CRM for efficient marketing
Structured
Product Master
Customized product module to categorize items by brand, category, and sub-category
Crystal-Clear Follow-Ups
Task reminders, meeting notes, and follow-up alerts implemented to avoid dropped balls
Mobile
CRM App
Deployed a mobile app for real-time, 24x7 CRM access for sales and service staff
Smart
Quotation Module
Built-in quotation module linked to deals, making it easy to create, send, and track quotes
Geo-Tagged
Field Visits
Implemented GPS tagging for real-time field visit tracking and reporting
Payment
Tracking Simplified
Record and track payments received against each deal within the CRM for easy access.
Field Expense Logging
Expenses for service engineers’ site visits were tracked and analyzed for financial insights
Asset
Management
​Linked warranty & guarantee details to each closed deal, making it easy to future reference
Performance Dashboards
Salespeople and engineers can view their performance through OPR dashboards
Automated AMC Generation
Set up automated AMC creation after each sale to manage it efficiently and hassle-free
Insightful
Reports
Dynamic reports for sales, complaints, and service data for quick decision-making
Training and Support Services
Comprehensive post-implementation support and training for smooth transition and usage
Results & Impact
The implementation of Enjay CRM led to tangible improvements across operations:
Centralized
Enquiry Handling
Automated capture of enquiries reduce data errors, saved time, and sped up responses
Real-Time Service Visibility
Now view all sales and complaint data quickly and easily at a glance for better efficiency
Visibility into
Sales Pipeline
Real-time visibility into leads and opportunities helping prioritize potential prospects
Field Visit & Expense Insights
Gain full visibility into where time and money are being spent for better resource allocation
No More Missed Tasks
No more missed follow-ups — team members had task visibility through the dashboard
Mobile-Enabled Workforce
Mobile CRM access allowed sales and service teams to work from anywhere, anytime
Automatic Pop-Up Reminders
​Automatic pop-up reminders helped teams stay on top of follow-ups, calls, and meetings
Hassle-Free Issue Handling
Faster complaint resolution led to improved customer satisfaction and loyalty
Centralized Asset & AMC System
Manage all Asset and AMC records, due dates, and renewals centrally from a single place
Operational
Errors Reduced
Standardized process flows helped eliminate data duplication and manual slip-ups
"I am Suanjan Dey, Director of Engineering Sales & Service Corporation. Few days back we felt the need of a software to manage the business process. We were searching for a suitable ERP software. After meeting with Nikhil and discussing the issues, he suggested a CRM software. I was surprised to see the software, as it was delivering exactly what I was looking for all these years. Not only did he implement the CRM software for my company, but also gave training to my team. His after-sales service is the best I’ve received so far. I highly recommend Mr. Nikhil Bhagat and his team Comp-U-Graphics for any software, business automation, or digitalization needs."
Suanjan Dey
Director
Engineering Sales & Service Corporation
Conclusion
The partnership between Engineering Sales & Service Corporation (ESSC) and Comp-U-Graphics has transformed how ESSC manages inquiries, AMCs, complaints, and sales processes. With a CRM tailored to their workflow, they now operate with increased efficiency, better visibility, and enhanced customer satisfaction.
From addressing urgent field issues to running operations smoothly, Engineering Sales & Service Corporation has made significant strides with Sangam CRM. With automation, real-time visibility, and mobile access, they’re not just managing fire safety—they’re driving business success.
Ready to revolutionize your operations like ESSC ?
