Benefits to implementing CRM (Customer Relationship Management) Application

There are so many different benefits to implementing a CRM system. No matter the size of your business or the industry you operate in, CRM solution is a great tool for boosting sales and marketing productivity.

But business leaders want to know the specifics. What issues can CRM address? What problems can CRM help to solve.

Listed below are the top 5 business problems that CRM solves

1. Maintain a centralized database across your organization: Companies often have problems with data kept in different places and accessing the data can be both time-consuming and futile.

Zoho CRM is a great solution for storing all prospect information — over any duration of time — in a central database making it available across departments and providing simple and quick data access. So no matter who it is that is helping the customer in question, they’ll have the same actionable data instantly available.

By using it, you will have a 360-degree view of each customer, from the moment of the first application to the end of service. This will result in less wasted time for clients and employees while dealing.

2. Too much time is spent on sales administration: Manual data input, keeping records in Google spreadsheets or Microsoft Office, long data search, lack of instant notifications and manual checking of task statuses takes an expensive drain on productivity.

Zoho CRM solution can hard core the sales process so that no employee can bypass the process and the repetitive and mundane tasks can be automated with the help of workflows and automation to increase accuracy and productivity.

This means that your employees will be able to focus more of their efforts towards closing leads and resolving customer pain points, while the automated CRM system takes care of the sales process & recurring menial work resulting in increase in sales.

3. Lead tracking and management: Sales are lower when there is a lack of an efficient lead follow up and monitoring system.

Zoho CRM solution is irreplaceable for lead tracking and management. All communication, both internal and external, can be managed through the CRM. You can also use a lead scoring and tracking system to estimate the potential of each lead as well as set up notifications on when to call or email.

This helps your employees to efficiently follow up & monitor leads to bring more closures and thus increase in revenue.

4. Accessibility of data and Ease of work: If employees can’t easily access their sales and customer information when they’re working away from the office, productivity is sure to take a dive like opportunities not being following up in a timely manner, delays issuing quotes, and repeated phone calls to the office to ask for information.

Zoho CRM mobile App connects employees to all the data they need to stay productive when working remotely and on the road.
Write up meeting notes while information is still fresh & progress the next action steps
Improve data quality by immediately updating CRM when new data is found
Stay on top of sales pipelines and follow up with opportunities on the go
Be responsive to customer requests & service cases wherever you work
Assign tasks & collaborate with users between locations

This helps in increasing productivity apart from ease of work. Secondly the managers are notified of the work done in real time. The weekly meetings are also very focused and productive.

5. Complicated Reporting & Forecasting: Keeping track of prospect and customer interaction and reporting on employee activities can become a dreaded chore because it’s time-consuming and often done manually. Getting ready the reports for weekly meetings in excel is also time consuming and bothersome.

With Zoho CRM, all it takes is a few clicks, making it easy to create recurring reports and allowing your management team the ability to quickly review progress at any time. Moreover, the reports are accurate.
Zoho CRM, allows your team to collect and organize data about prospects and deals using reporting features such as sales dashboards and reports. These allow employees to better automate and manage their pipelines, deals, and contacts. They can also evaluate their personal performance and keep track of their goals and necessary work to reach their quotas.

Sales managers can use these sales reports to see how their team is tracking towards quota attainment and review the number of closed deals. VPs and other organization leaders can also monitor the amount of revenue that's been generated.

The key to any successful sales organization is the ability to plan strategically and make informed decisions. With the CRM reports, you can pull in key metrics like monthly recurring revenue (MRR) and year-over-year (YOY) growth which make it easier for sales leaders to identify trends and develop performance-related forecasts.

Plus, CRM allow employees and sales managers to see which activities and sources are the most profitable lead generators for them. This data helps team leaders create sales projections for upcoming months and adjust pipeline estimates as necessary.

One bonus but very important benefit

Zoho CRM is scalable, meaning, you get to keep the same software as your company grows. Your investment in the CRM does not go to waste. It does not matter if your team grows and you keep on adding branches. CRM are meant to grow alongside your business.

Your ROI is always covered, right from the first year. 

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